Large format graphics were preceded by handmade posters which were available only in specified sizes. But today with advances in the use of advanced computers and technology, large format graphics dominate the scene. They have become a popular preference of great numbers of businesses and organizations because of their ability to attract attention.
Earlier computers could produce only two dimensional pictures but today it is possible to create three dimensional graphics in a short period of time. The printers used were plotters which could be used only for the purpose of creating architectural designs. This is so because they could print only three or four colors. Today with the evolution technology it has become possible to print multicolored documents through mixing the basic colors. The processes used are fast compared to the handmade advertisements of the past.
Large format printing is a fast and a reasonably priced process. It includes the following modes of advertising:
Large Signage: Signage can be defined in two ways: interior and exterior. The former includes advertising in public places such as restaurants, banks, malls, showrooms and so on. People often visit these interior places so signage gets more visibility. With exterior signage you find, once again, exposure in public spaces such as parks, railway stations, gas stations, airports, ATMs and so on. The more creative your signage is the more attention it is likely to attract from passersby.
Large Format Banners: These are very effective in product and services promotion. With the help of these banners you can promote your product in retail stores and even on vehicles.
Billboards & Entertainment: Cinema is a universal form of entertainment and the film industry is huge. Every year a large number of movies are released. To attract the attention of people and create awareness about the new movies advertisements are done on billboards. Large movie banners instantly attract the attention of people and garner publicity for new films. The best part is that a unique combination of screen and digital printing can be used to promote a film.
One can easily order large format graphics to printing companies. They'll first prepare a layout of the design on the computer before actually undertaking the printing. It is only after the client's approval the design is finally printed with the help of special printers.
Earlier computers could produce only two dimensional pictures but today it is possible to create three dimensional graphics in a short period of time. The printers used were plotters which could be used only for the purpose of creating architectural designs. This is so because they could print only three or four colors. Today with the evolution technology it has become possible to print multicolored documents through mixing the basic colors. The processes used are fast compared to the handmade advertisements of the past.
Large format printing is a fast and a reasonably priced process. It includes the following modes of advertising:
Large Signage: Signage can be defined in two ways: interior and exterior. The former includes advertising in public places such as restaurants, banks, malls, showrooms and so on. People often visit these interior places so signage gets more visibility. With exterior signage you find, once again, exposure in public spaces such as parks, railway stations, gas stations, airports, ATMs and so on. The more creative your signage is the more attention it is likely to attract from passersby.
Large Format Banners: These are very effective in product and services promotion. With the help of these banners you can promote your product in retail stores and even on vehicles.
Billboards & Entertainment: Cinema is a universal form of entertainment and the film industry is huge. Every year a large number of movies are released. To attract the attention of people and create awareness about the new movies advertisements are done on billboards. Large movie banners instantly attract the attention of people and garner publicity for new films. The best part is that a unique combination of screen and digital printing can be used to promote a film.
One can easily order large format graphics to printing companies. They'll first prepare a layout of the design on the computer before actually undertaking the printing. It is only after the client's approval the design is finally printed with the help of special printers.
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